Ideas and practical guides for the people who create content, and the teams who work with them.
Understand the difference between mean and median views, define a fair video sample and read performance figures alongside publication dates and observation windows.
Read the article: Average views on Instagram and TikTok: mean, median and a fair sampleUnderstand Renfluence’s positive and negative comment classifications, why participation counts and how to read the analysed sample.
Read the article: Comment sentiment: how Renfluence defines positive and negativeStudy actual videos to identify recurring subjects, audience questions and creative formats, then turn those observations into a useful content direction.
Read the article: How to find a creator’s niche by studying their actual videosConnect campaign delivery, audience response and business outcomes in a report that explains its definitions, costs and limitations, and supports a clear next decision.
Read the article: Influencer marketing measurement: build a report that supports a decisionBuild a clear creator brief around objectives, deliverables and approvals, while leaving room for the creator’s voice and the conversations that improve the work.
Read the article: Write a creator brief that leaves room for a real voiceGive your next three posts a clear purpose, plan a production effort you can sustain and use what you learn to shape the next set.
Read the article: A useful way to plan your next three postsTurn your campaign brief into selection criteria, review relevant content and compare metrics in context to explain why each creator belongs on your shortlist.
Read the article: Creator discovery starts with the brief, not the follower count.Explore how video themes, creative choices and audience conversations add context to campaign metrics and help your team choose what to investigate next.
Read the article: What can content intelligence add to a campaign report?