COMPETITOR ANALYSIS

Understand the content around competing brands.

Explore creators, videos, formats and audience reactions around competing brands. Move from the overview to individual posts and use the findings to inform your own strategy.

Add this tool separately to your Edge plan. Available for markets with analyzed video data. Check coverage in your account.

INSIDE RENFLUENCECompetitor Analysis
Platform example

Content formats and AI-classified themes across eight laundry-care brands in Greece, 19 October 2025–19 October 2026. Captured 25 October 2026. This is the report sample, not the whole market or proof of paid partnerships.

Competitor Analysis
Competitor Analysis report screenshot

Content formats and AI-classified themes across eight laundry-care brands in Greece, 19 October 2025–19 October 2026. Captured 25 October 2026. This is the report sample, not the whole market or proof of paid partnerships.

How to get access.

01

Define your competitive landscape

Start with a brand, industry and market, then review the competitors included in the analysis. Explore the available creator content associated with those brands.

02

Move from the overview into the evidence

Explore the AI overview, performance charts, creator profiles, media and sentiment. Compare formats and activity, then open the posts and profiles behind the findings.

03

What will you take into your next campaign?

How does the brand appear in the video? Which formats recur, and what does the audience ask? Keep specific examples for your brief and use Media Benchmarks to compare the performance of similar content.

A LITTLE MORE CLARITY

Frequently asked questions

Does this reveal competitors’ ad spend or ROI?

The workflow analyzes available content and performance signals. These do not establish private ad spend, contracts, sales or return on investment.

Is the AI overview continuously refreshed?

The overview reflects the analysis when it was generated. The media list can grow later, so check the analysis date when interpreting the overview.

Which plans offer Competitor Analysis?

Competitor Analysis is a separate paid Edge extra for covered markets, currently Greece. Check availability in your account. In Enterprise, access is agreed in your proposal and can be combined with Influencer Discovery and campaign workflows.

YOUR NEXT STEP

Choose your Edge extras.

Add this tool separately to your Edge plan. Available for markets with analyzed video data. Check coverage in your account.