Define the market you want to understand
Select Instagram or TikTok, a country and an industry or one of the 45 supported content formats. Refine the period and creator follower range to focus the benchmark on a relevant group.
MEDIA BENCHMARKS
Put performance in context.
Compare content formats within a relevant industry and market. Refine by period, creator size and organic or partnership content to build a more useful point of comparison.
INSIDE RENFLUENCEMedia Benchmarks
Platform exampleA Family-category benchmark for Instagram in Greece, 16 April–16 October 2026. Compare content formats within this report sample.
What this helps you do.
Start with
A platform, market, industry or format, period and creator-size range.
Review
Performance comparisons within your selected sample, with group sizes visible.
Use in your work
Use relevant historical performance to shape your next brief.
Compare organic and partnership content
Choose all content, partnerships only or organic only. Explore views, engagement and available interaction metrics by format, using the sample size and minimum group threshold to interpret the comparison.
Give the next brief a useful reference
Use historical comparisons to assess content approaches and discuss expectations. Continue with Trends for changes in topics and formats, or Competitor Analysis for a brand-specific view.
A LITTLE MORE CLARITY
Frequently asked questions
Can I limit the benchmark to micro creators?
Yes. Choose a follower-size band or enter minimum and maximum follower counts, alongside market, period and content filters.
What happens when a group has too few videos?
The report includes a minimum sample control so you can exclude groups below the selected threshold. Always consider the remaining sample before drawing conclusions.
Does a benchmark predict my campaign results?
It provides historical context for a defined sample. Your campaign’s outcome depends on its content, creators, distribution and other factors.
Is this included in Edge?
You can purchase this tool separately in Edge for markets where Renfluence has analysed video data, currently Greece. Coverage refers to the market you want to analyse, regardless of where your team is based. Check the available tools and prices in your account.