SENTIMENT ANALYSIS

See how audiences respond to content and brands.

Explore positive and negative reactions, including comments about your brand and competitors. Move from the overall picture to individual comments, with the analyzed sample in view.

Start with the Edge free trial. Compare plans to choose the allowance your work needs.

INSIDE RENFLUENCESentiment Analysis
Platform example

A sample comment report. Percentages refer to the comments analyzed, with positive and negative reactions shown separately.

Sentiment Analysis
Sentiment Analysis report screenshot

A sample comment report. Percentages refer to the comments analyzed, with positive and negative reactions shown separately.

FROM A QUESTION TO A DECISION

What this helps you do.

  1. Start with

    A supported Instagram or TikTok post URL.

  2. Review

    Positive and negative interactions, with the original comments for context. In Renfluence, non-negative comments count as positive interactions.

  3. Use in your work

    Identify objections, questions and reactions to address in your next brief. Positive engagement alone does not establish purchase intent.

01

Start with the comments on a post

Add a supported Instagram or TikTok post URL. Review the analyzed comment sample alongside the total available comments, so the scope of the result stays visible.

02

Separate the reaction from the brand conversation

Explore positive and negative reactions, then filter for comments about the brand or competitors. Read individual comments and the AI summary to understand questions, objections and recurring themes.

03

Bring audience feedback into the next brief

Use the findings to improve messaging and identify questions that deserve a closer look. Connect post-level reactions with the broader picture in Profile Analysis and Competitor Analysis.

A LITTLE MORE CLARITY

Frequently asked questions

Why are there only positive and negative categories?

Renfluence uses two sentiment categories. Non-negative participation counts as a positive interaction in our methodology. This includes comments that do not express criticism; it does not automatically mean praise for the brand.

Does positive sentiment indicate purchase intent?

Not on its own. Read the comment and its context. Positive engagement, product interest and a completed purchase are different signals.

Are all comments always analyzed?

The report shows the analyzed sample. Availability and scope can vary, so use that sample when interpreting percentages or comparing reports.

Which plans include this tool?

This tool is available in Edge and Enterprise. Edge Starter and Pro include Profile Analysis, AI Video Analysis, Sentiment Analysis and Rengy, with different usage allowances. Your Enterprise proposal defines team access and scope.

YOUR NEXT STEP

Try it with your own content.

Start with the Edge free trial. Compare plans to choose the allowance your work needs.